Google My Business (or GMB) could be a local business listing service powered by Google.
It is completely free to use and also the only requirement for using it’s you need to have some kind of face-to-face interaction together with your customers. GMB will make your website or business visible to your customers during a way you’ll not have imagined yet, and enhance your search engine Optimization (SEO) value.
Why rank higher on Google Maps?
Research shows that Google Maps is the preferred navigation app for 67% of consumers. And with consumers rarely looking past the primary few results when looking for a place to go, it’s crucial to form sure your Google Maps listing is optimized to point out up first for relevant searches.
Here are 5 Tips to follow to boost Google my Business Ranking
- Use posts to promote
You will be putting all the relevant information to Google My Business Page. But there’s another thing that you simply must consider adding. A post that will be added to your Google My Business Review. So you’ll attend the posts section of the Google My Business app and write a post of around 1500 words. You’ll also provide the link to any page along side an image and publish it. So once it’s published, you’ll view them on your Google My Business listings.
- Add information to your Google Maps business listing
The more information you’re listing provides, the upper it’ll rank in results. To feature more information to your listing, log in to your Google My Business account. Select the “Info” tab, which includes your name, category, address, service area (if applicable), hours, special hours, phone number, website, products, services, attributes, and description.
- Add photos
Uploading photos to your Business Profile through your Google My Business account dashboard is very important to enhance ranking that tells Google about your activity on search engines.
- Keywords in the business name
Keywords play a crucial role in search results, be it local or regular. Having the keywords within the name of the business can improve the rankings. You can’t simply write the content only for the sake of writing. So for that, you want to have correct keyword research with the help of the tools like Google Keyword Tool Planner. Once you recognize the keywords, incorporate within the name of your business and within the remainder of the content that you just are putting.
- Google reviews
It is vital to possess reviews on your Google My Business Page. So for that encourage your customers to put in writing the review and rate your company because it builds a way of credibility within the eyes of the audience. If you’re running digital marketing courses, then you’ll tell your students to write down reviews and also their experiences about the academy and the course.
Also, make sure that you just are responding to the reviews in time. Especially just in the case of the restaurants, the reviews are available in large numbers. Therefore, responding to those reviews is basically crucial.