Is your SEO strategy failing to drive enough conversion-oriented organic traffic to your e-commerce site? Improve your organic search rankings and increase website traffic, brand awareness, and conversion with these eCommerce SEO strategies
Here are some E-commerce SEO strategy for your business
Create unique product descriptions
It’s important to write down original product descriptions for every item on your site. Duplicate descriptions may cause your rankings to drop, so it’s worth some time to write down unique descriptions for each product page.
Use colorful, energetic words to explain your products, an aim for instance the precise qualities of everyone. For instance, you would possibly think that hand soap may be a relatively straightforward product
Enable Canonical Tags
Canonicalization also referred to as canonical tagging, tells search engines that a page URL actually represents a default master page. This is often especially useful once you have pages with quite one URL (e.g. your home page or blog listing pages).
In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you simply want to rank. It’s an easy but necessary fix that will have an outsized impact on search rankings.
Deindex Discontinued Products
When your products sell out, you likely found a 404 error page on the location, meaning the page not exists. this suggests browsers won’t find any information if they plan to navigate your site or visit the page through an existing link and these 404 pages are often linked to the internal and external page sources and trap Google crawlers to get confused by too many redirects or dead ends.
Use SEO-friendly URLs
Your URLs should match the products on each page, so it’s important to incorporate descriptive keywords that reflect what a user will find thereon. It’s also best to use hyphens to separate words in your URL.
That being said, it’s also important to notice that you simply should only include keywords in your URL if they’re actually relevant to the content on the page. Including unnecessary words and phrases with the goal of ranking for those keywords in search results
Use Highly Efficient Keywords
If you would like to rank your eCommerce website fast, you would like to seek out the proper keywords. So, perform in-depth keyword research so as to select those that accurately fits your online activity.
Generate as many long-tail keywords as you will in order that you’ll easily rank high during a specific niche where your competitors don’t expect or not ready. These sorts of keywords can attract the type of targeted traffic that you simply are trying to find and have the potential to spice up your conversion rate.
Allowing an area for patrons to go away product reviews may be a good way to not only add more content to your site but also help build trust with potential customers. Shoppers tend to trust customer reviews quite company product descriptions, and lots of them also wish to see that you simply give customers the chance to speak opinions about and issues together with your products
Regularly test and improve
Even after you’ve optimized your eCommerce site, you ought to regularly test your site for errors. There are many online resources to assist you to test your site’s usability.