Keyword research is that the process of uncovering the priority terms, phrases, and inquiries to optimize your content around. These terms are the basis for optimizing your metadata, on-page copying, and even internal links.
Keyword research is one among the building blocks of SEO. And, really, any successful digital marketing. By uncovering and optimizing around how people look for your product or service, you’re ensuring your content speaks an equivalent language as your users.
Keywords research for SEO campaign starts with the proper identification and categorization of products or services
Customers often ask how many keywords they should be trying to rank for. there is no “correct” answer to the current question. Different companies have different market strategies, products, and budgets that affect the equation of keywords research
Here is a basic strategy for the way you’ll approach keyword research.
Identify Your Keyword Universe
Identify a comprehensive list of words that are relevant to your business which indicates that the searcher could also be curious about your content. Use your intuition, PPC data, competitor information, analytics data, internal search data, Google suggestion data, and all your historical customer or business data to create your business results Search query“seed word” list.
Expand the List
Use the Google Keyword Tool (along with tools like Wordtracker and Keyword Discovery if you’ve got access) to expand the seed glossary and to know relative search volumes of all of your keywords.
Keep in mind that Google’s projected search volumes are typically not accurate and are really only useful in comparing the relative popularity of 1 word to a different. In other words, if keyword A has a monthly search volume of 5,000 and keyword B has a monthly search volume of 10,000, you will assume that keyword B is more popular. But don’t assume that getting a variety one listing for keyword B will bring you 10,000 users a month. it’s going to but it probably won’t
Do they match the intent of your page? Sometimes when doing keyword research, you’ll encounter a question where Google shows results that you simply weren’t expecting.
For example, you would possibly think a keyword you’re searching for has low-funnel, purchase intent. But once you search, Google only shows educational, higher-funnel content on the primary page. this suggests you ought to either exclude this keyword from your targets or change the intent and content on your page.
Another factor to stay in mind when doing keyword research is that the competition within the search results.
Post a keyword you plan to target on Google and take a look at the domains that appear. Are the probabilities good that you’ll be ready to rank here with a robust piece of content? Or is that the quality of domains so high that you’ll have trouble breaking onto page 1? If so, it’d be worth taking a glance at some longer-tail queries where the competition won’t be as high.
It is important to decide on keywords that are relevant to your content. albeit some keywords might not have a high search volume, they’re going to bring quality traffic to your website