YouTube has become the heartbeat of people of all ages. Whether it’s for music, informational videos or devotional content, YouTube ensures its audience gets everything. With easy accessibility in more than 100 countries and 80 languages, YouTube is additionally a good influencing platform. The popularity of YouTube is unparalleled, and if you’re a content creator, you’ll use smart tricks to enhance your reach strategically.
All you would like to understand about YouTube SEO and the way to rank your videos:
What is YouTube SEO?
YouTube SEO is the process of optimizing your videos and channel to rank high and to get views from YouTube’s organic search results for a given search query.
Rather than trying to read every traffic source in YouTube analytics, I’ll be that specialize in ranking videos in YouTube search and sprinkle a couple of tips to “double-dip” your video rankings in Google search
How to increase my SEO ranking on Youtube?
Once you’ve created your video and posted it to Youtube, you’ll probably want to make sure it appears on the first page of YouTube search results. There are many factors that determine whether your video will rank well on Youtube. a number of those Youtube ranking factors are:
- Target Keyword Use
- Add a Custom Thumbnail
- Video Description
- YouTube Backlinks
Target Keyword Use
Targeting keywords will assist you rank on Google and YouTube so your videos are often discovered by search. One mistake I see tons of creators making is ranking for a keyword with little or no traffic… i like to recommend choosing keywords with estimated searches of a minimum of 1000 per month. I usually tend to travel for 10,000 to 50,000 searches per month.
You can use YouTube specific keyword research tools like TubeBuddy. A more advanced tool for YouTube keyword research is Ahrefs or SEMrush, but these tools are quite expensive if you only use them for your YouTube research
Add a Custom Thumbnail
This is one YouTube SEO strategy that a lot of video uploaders prefer to ignore. Once you upload your video to YouTube, you’ll tend to different options for an auto-generated thumbnail (the photo of your video your users will see within the search results):
But your best bet when it involves YouTube SEO is to upload a custom thumbnail that entices people to click through to your video:
You can write your video descriptions liberally because the description has got to be written within 160 characters in order that the video can show up within the search results. Start by adding a link to a website before your detailed description, add short text at the start of it. Include relevant keywords within the text.
When other websites or social profiles are linked to your video (backlinks), it shows Google that your video is relevant and of great value. Google will rank YouTube videos with more higher backlinks.
To get more backlinks, share them on social platforms and discuss relevant blogs with the link to help answer people’s questions.
However, not all links are good. If a summary tabloid site refers you, it means you are linked to a source that is not trustworthy. Too many of these bad links are hurting your efforts to rank YouTube videos.