Search engine optimization (SEO) is the process of improving the standard and quantity of website traffic to an internet site or an internet page from search engines. SEO targets unpaid traffic referred to as organic results
Pay-per-click is an online advertising method that is used to drive traffic to websites from paid ads.
SEO vs. PPC: Your cheat sheet
For a fast breakdown of SEO vs. PPC, inspect this table:
|SEO vs. PPC||Pros||Cons|
|SEO||SEO Drives relevant, targeted traffic
Encourages a user-friendly website
|SEO Faces challenging of Google algorithms Requires ongoing maintenance
|PPC||PPC Offers the maximum visibility in search and Delivers immediate results||PPC Requires a continuing investment
And some users Costs add up
Comes with a learning curve
Following are some Question about which one is best SEO or PPC
How large is your website advertising budget?
In choosing between SEO and PPC, you first got to decide what size advertising budget your business can support. You’ll set your daily spending limit as low as you need, but it is often a decent idea to start out with a minimum of $5 to $10 every day.
If you have got no money to decide to advertising, you’ll need to stay with free SEO methods. But if you’ve got even a touch capital to take a position in PPC advertising,
SEO (organic traffic) is more than PPC traffic so if you’ll manage to rank your website for the keywords you would like, you’ll get far more traffic than paying for those keywords.
This is because once you are in one of the top 5 positions (according to statistics the bulk of search traffic visits one among the highest 5 web sites) you’ll expect to have a continual flow of traffic 24×7 without having to pay anything (the actual volume of traffic depends on how popular a keyword is).
So, if you compare traffic and price of first page positions for SEO traffic and PPC traffic, organic traffic is best.
Which visitor is more likely to convert (i.e. make a sale, register to a newsletter, and generally respond to involve action), someone coming from PPC Ads or from organic search?
If your PPC ads are targeted and optimized then a visitor from PPC is more likely to convert than a visitor coming from search.
The reason is that a web page can rank for various keywords (other than those initially intended) therefore the search visitor might not be looking exactly for the content (or product) presented within the particular page.
Combining SEO and PPC
The two online marketing techniques shouldn’t be separated but rather interdependent and used together to extend your website traffic. Both are effective at improving brand awareness and credibility and bringing prospects to your website, so one shouldn’t exclude the opposite.