SEO Vs PPC – Which One Is Better?

Search engine optimization (SEO) is the process of improving the standard and quantity of website traffic to an internet site or an internet page from search engines. SEO targets unpaid traffic referred to as organic results

Pay-per-click is an online advertising method that is used to drive traffic to websites from paid ads.

SEO vs. PPC: Your cheat sheet

For a fast breakdown of SEO vs. PPC, inspect this table:

SEO vs. PPC Pros Cons
SEO SEO Drives relevant, targeted traffic

Encourages a user-friendly website

SEO Faces challenging of  Google algorithms Requires ongoing maintenance

Takes time

PPC PPC Offers the maximum visibility in search and Delivers immediate results PPC Requires a continuing investment

And some users Costs add up

Comes with a learning curve

Following are some Question about which one is best SEO or PPC

How large is your website advertising budget?

In choosing between SEO and PPC, you first got to decide what size advertising budget your business can support. You’ll set your daily spending limit as low as you need, but it is often a decent idea to start out with a minimum of $5 to $10 every day.

If you have got no money to decide to advertising, you’ll need to stay with free SEO methods. But if you’ve got even a touch capital to take a position in PPC advertising,

Traffic potential

SEO (organic traffic) is more than PPC traffic so if you’ll manage to rank your website for the keywords you would like, you’ll get far more traffic than paying for those keywords.

This is because once you are in one of the top 5 positions (according to statistics the bulk of search traffic visits one among the highest 5 web sites) you’ll expect to have a continual flow of traffic 24×7 without having to pay anything (the actual volume of traffic depends on how popular a keyword is).

So, if you compare traffic and price of first page positions for SEO traffic and PPC traffic, organic traffic is best.

Conversion

Which visitor is more likely to convert (i.e. make a sale, register to a newsletter, and generally respond to involve action), someone coming from PPC Ads or from organic search?

If your PPC ads are targeted and optimized then a visitor from PPC is more likely to convert than a visitor coming from search.

The reason is that a web page can rank for various keywords (other than those initially intended) therefore the search visitor might not be looking exactly for the content (or product) presented within the particular page.

Combining SEO and PPC

The two online marketing techniques shouldn’t be separated but rather interdependent and used together to extend your website traffic. Both are effective at improving brand awareness and credibility and bringing prospects to your website, so one shouldn’t exclude the opposite.

1 Comment

  1. […] SEO, on the opposite hand, is one among the foremost effective channels in generating organic traffic and building online awareness, making it a really important aspect of a company’s digital marketing strategy. […]

Leave a Reply